Marketing & Communications Strategy

Strategy that gets
your message to
the right people.

I help organizations sharpen their messaging and build practical, data-driven marketing strategies that drive engagement, awareness, and growth.

See How I Help Let's Chat
About

Hi, I'm Evan.

I'm a senior marketing and communications strategist with nearly a decade of experience. I've led integrated marketing, brand positioning, and performance campaigns across nonprofit, healthcare, higher education, and retail sectors.

I focus on senior-level strategy and planning, and can also jump in with hands-on execution for teams needing extra support to get their work into market.

Quick Profile
Experience
8+ years of marketing & communications experience
Sectors
Nonprofit · Tourism & Hospitality · Healthcare · Higher Ed · CPG
Based In
New Orleans, LA — available locally & remotely
Why Work With Me

Senior strategy. Practical results.

I have a proven track record of helping organizations increase awareness, drive engagement, and strengthen their social media and digital presence. I onboard quickly, collaborate closely with teams to understand real organizational challenges, and translate insight into practical, on-time solutions.

Clients value that I work autonomously, deliver reliably, and am an effective, easy partner to work with.

Background includes
  • Leading multi-channel campaign strategy and GTM planning
  • Developing insight-led messaging and positioning frameworks
  • Translating performance data into executive-level recommendations
  • Managing cross-functional teams, agencies, and vendors
  • Supporting budget planning and ROI measurement
  • Managing national nonprofit education and awareness initiatives
Insight-led Strategy
Audience research, positioning, and journey mapping that turn real behavioral insight into clear messaging and channel direction.
Integrated Activation
End-to-end campaign and launch planning — across email, social, web, and paid — designed to drive measurable engagement and growth.
Senior Leadership
Fractional, hands-on marketing leadership that aligns teams, manages partners, and ties execution back to performance and ROI.
How I Help

Three ways to work together.

01
Marketing & Communications Strategy Sprint
A short, focused engagement to create clarity and direction.
  • Messaging and channel audit
  • Audience and journey mapping
  • Competitive landscape scan
  • Goals and KPI framework
  • 90-day and 12-month marketing roadmap
02
Campaign & Launch Strategy
End-to-end campaign planning with optional execution support.
  • Campaign and funnel strategy
  • Messaging framework and creative brief
  • Channel mix and timeline
  • KPI and reporting plan
03
Fractional Marketing & Communications Lead
Ongoing strategic leadership for small teams.
  • Monthly planning and prioritization
  • Campaign and channel guidance
  • Internal team and vendor support
  • Performance reporting and insight translation
  • Optional hands-on execution as needed
Get in Touch

Let's Chat.

Whether you're figuring out where to start or ready to move on something specific, I'm happy to have a conversation. No pitch — just a real discussion about what you're trying to accomplish.

📧
Email
evan.pursley@gmail.com
 📞
Phone
617-721-8666
 💼
LinkedIn
linkedin.com/in/evanpursley